I'm currently attending CityScape Abu Dhabi, an exhibition and conference on real estate in the region. The exhibition obviously hosts booths of regional players showing off their luxiourous residential or tourist projects and investments. The booths are actually quite fancy and in most cases tasteful. But something caught my attention and increasingly disturbs me. The women representing the exhibitors are not only required to wear the same clothes (in most cases extremely short skirts), they are also dressed in accordance with brand, i.e. The same exact colors as the logo. The men, on the other hand, are simply wearing suits. What exactly does this mean? That the women exhibitors are actually exhibition items, like the branded pens and chocolates? Are they also on offer somehow?
Something is not right here.