I'm currently attending CityScape Abu Dhabi, an exhibition and conference on real estate in the region. The exhibition obviously hosts booths of regional players showing off their luxiourous residential or tourist projects and investments. The booths are actually quite fancy and in most cases tasteful. But something caught my attention and increasingly disturbs me. The women representing the exhibitors are not only required to wear the same clothes (in most cases extremely short skirts), they are also dressed in accordance with brand, i.e. The same exact colors as the logo. The men, on the other hand, are simply wearing suits. What exactly does this mean? That the women exhibitors are actually exhibition items, like the branded pens and chocolates? Are they also on offer somehow?
Something is not right here.
4 comments:
Yes they are supposed to be exhibition items, unfortunately.
I always fall for the free chocolates trick myself. I guess I am like an overfed labrador!
I can't really judge without seeing them, but men usually look better in suits and women look better in colorful clothes. So if they were going to were colorful unifroms why not wear the same color as the logos...
Although they could have made like colorful ties for the men or whatever just for consistancy, mmm...Maybe if someone suggested it they would have.
The honey bunnies in the colorful corporate uniforms are , in most cases, not company employees, but freelancers and second tier models that work for agencies. They do real estate exhibitions one day and food & beverage exhibitions the next. The dudes are....well....they never caught my attention:)
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